What\’s In a Name?

Renaming Options


By: NBASCOUT / Special to netsinteractive.com

There has been a lot of recent speculation devoted to the question of whether the Nets will change their name enroute to Brooklyn. I, for one, believe, they will, but at the end of the day, the name will likely revert to the old \”New York Nets.\”*

Many reasons abound for this not the least of which is that you want to appeal to a broader market. Putting the borough name of Brooklyn in the moniker sounds too provincial and tends to limit appeal. Indeed, the former New York Nets won a pair of titles with the legendary Julius Erving at the helm during a bygone era and that connection with the past and future is what is likely to be revived.

The New York Nets can and will compete well with the New York Knickerbockers. After all, what else but incorporating Frank Sinatra\’s \”New York\” in the name of any New York based franchise really makes any sense?

Further, after kicking around the possible permutations and exhausting the many possibilities by adding Brooklyn to the franchise name or changing the actual franchise team name itself, I couldn\’t improve on \”New York Nets.\” The only names that even begin to work, in my opinion, are the New York Knights, Brooklyn Bombers or Brooklyn Bruins.

Postscript: A bit of history. Baseball\’s Brooklyn Dodgers were so named because of the old trolley cars in Brooklyn.

They were actually known as the Brooklyn Trolley-Dodgers, but it was shortened to Brooklyn Dodgers.

The franchise name referred to those Brooklynites who dodged the ever-present trolleys of a bygone era in vintage Brooklyn – something, which, I think, is probably no longer applicable.

NBASCOUT is an independent freelance sportswriter that covers the NBA and the New Jersey Nets. He is not affiliated with the National Basketball Association. Copyright 2010 by NBASCOUT, all rights reserved. This material may not be published, broadcast, rewritten, or redistributed without the express written consent of the author. The opinions expressed herein are those of the author and not necessarily this website. You may e-mail NBASCOUT in care-of his wife, who writes for children, at kathyforkids@cs.com

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